About Us

Welcome to Aim Later Shop, your premier destination for high-quality wholesale and retail merchandise, proudly supporting collectors and college football fans alike. Founded in January 2024 by Chris Starnes, Aim Later Shop builds on Chris’s entrepreneurial success with Game Day Collection and Houndstooth Hut, ventures he launched while studying at the University of Alabama. With licensing for over 20 collegiate teams and a track record of designing hundreds of products, Chris brings a passion for innovation and a deep understanding of fan culture to Aim Later Shop.

Our Brands

• Cool Coins & Notes: We specialize in designing and manufacturing premium baseball card top loaders, currency and banknote holders, and protective sleeves for collectors. Serving both wholesale and retail customers, Cool Coins & Notes ensures top-tier protection and presentation for your cherished items. We also offer custom-branded options for wholesale clients—perfect for showcasing your brand.

• Saturday Smack: Born from the heart of the Alabama-Auburn rivalry, Saturday Smack celebrates the traditions and rivalries of college football. From crimson and white Alabama shakers to orange and blue Auburn shakers, and iconic houndstooth designs, our products are crafted to elevate your game day experience. Whether tailgating or cheering in the stands, our shakers unite fans in the spirit of game day excitement.

Our Mission
At Aim Later Shop, we’re dedicated to delivering high-quality, thoughtfully designed products that inspire passion and pride—whether it’s on the field, at a collector’s showcase, or in your store. In 2025 and beyond, we look forward to helping clients source custom-branded products and bringing even more fantastic offerings to market.

For wholesale inquiries or custom product quotes, contact us at info@aimlatershop.com. Let’s create something extraordinary together!